YouTube Music is a product that lets you explore endlessly to find the perfect song (or video) for the perfect moment. To unlock emotions and create connections. We’ve all been there on YouTube - starting a journey listening to Kendrick’s latest song, and then somehow, in some pleasant way, ending up watching the video of Janis Joplin playing live at Woodstock in 1969. As a brand with people at its heart we made a conscious decision to celebrate real people and their faceted dualities of identity, whilst succinct conveying music as a vehicle for expression. A bold move when the competition leaned heavily on star power.

These simple, inspiring, beautiful, stories speak to not only the powerful emotions and connections that music provides us each individually, but also the unique benefits that the product delivers. It shows that, for the people who see music as way more than a passive soundtrack to their days, for the true music lovers - It’s not just what we listen to. It’s who we are.