Care that Can
GE HealthCare

“US Ad of the day”


The Drum

GE HealthCare’s first-ever campaign, “Care that Can,” embodies the grit, compassion and relentless spirit it takes to deliver care that can go anywhere and do anything to get the job done. We told this story through the film “Care Desk,” which demonstrates the great lengths GE HealthCare goes—in collaboration with everyone from engineers, to healthcare providers, to patients—to create a world where healthcare has no limits.

Creative direction

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