Project

CARE THAT CAN


Market

Global

GE HealthCare

Client


Concept Development, Creative Direction, Director Outreach, Launch Film, XCM Strategy, Launch Strategy.

Role



Agency

BBDO, NY | 2023



“US Ad of the day”

- The Drum


GE HealthCare’s first-ever campaign, “Care that Can,” embodies the grit, compassion and relentless spirit it takes to deliver care that can go anywhere and do anything to get the job done. We told this story through the film “Care Desk,” which demonstrates the great lengths GE HealthCare goes—in collaboration with everyone from engineers, to healthcare providers, to patients—to create a world where healthcare has no limits.

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