I'm a Group Creative Director / papa / goofball who believes advertising needs to stop interrupting culture but do a better job of adding to it. I believe that creativity is a business differentiator that drives lasting impact. I'm happiest when data meets storytelling which always eventuates with the work moving hearts and numbers. As a way to give back to the industry that has made me I'm passionate about nurturing the next generation of emerging diverse and multicultural talent.
So if you want to chat about working together or just chat about the latest bot to claim world domination please feel free to get in contact.
Where Rob has been
BBDO, NY, USA, 2019 - 2025
Anomaly, NY, USA, 2014 - 2019
The Monkeys, SYD, AUS, 2012 - 2014
M&C Saatchi, SYD, AUS, 2008 - 2012
Clients
Bombay Sapphire
GE HealthCare
GE
GE Digital
Ford
M&M’S
Dewar’s
St-Germain
Johnson and Johnson
Meta
Home Depot
Budweiser
Smartwater
Converse
YouTube Music
Google
Pizza Capers
Telstra
Optus
Qantas
Nutro
SAP
Pedigree
Select recognition
D&AD | Film advertising crafts; music | Wooden Pencil
D&AD | OOH | Wooden Pencil
D&AD | Campaign Sites | Wooden Pencil
D&AD | Impact | Diversity & Equality | Wooden Pencil
Cannes Lions | Cyber | Finalist
Cannes Lions | Press| Finalist
Cannes Lions | Charity Online | Finalist
Cannes Lions | Outdoor | Finalist
The One Show | Websites | Gold
The One Show | Integrated branding campaigns | Silver
The One Show | UX Design | Merit
The One Show | Ambient Media | Merit
The One Show | Interactive Mobile Craft | Shortlist
Clio | Mobile sites | Silver
Clio | Mobile technique UX | Bronze
Clio Health | Creative Use of Data | Shortlist
The Gunn Report | 4th Most Awarded Digital Campaign in the World
The Webbys | Brand Strategy Advertising, Media & PR | Honoree
The Webbys | People's Choice
The Webbys | Best use of online media |Nominee
The Webbys | Best visual design function |Nominee
The John Caples | Campaign Microsite | Gold
The John Caples | Interactive Campaign | Silver
The John Caples | Direct Mail | Silver
The John Caples | Charity Online | Bronze
The John Caples | Online Effectiveness | Finalist
The Spikes | Websites | Silver
The Spikes | Best use of Digital Media | Silver
The Spikes | Consumer services | Bronze
FAB | Experiential | Gold
ADMA | DAVID OGILVY CREATIVE PINNACLE AWARD
ADMA | Direct Response: Digital | Gold
ADMA | Art Direction | Gold
ADMA | Art Direction | Gold
ADMA | Creative Use of Technology | Silver
ADMA | Apps + New Development | Silver
ADMA | Copywriting | Silver
ADMA | Website | Bronze
ADMA | Art Direction | Bronze
ADMA | Creative Use of Technology | Bronze
ADMA | Dimensional Mail | Bronze
ADMA | Direct Mail | Bronze
ADMA | Direct Digital Response | Bronze
ADMA | Online Effectiveness | Bronze
AWARD | Website | Silver
AWARD | Apps | Silver
AWARD | Film under :60 | Silver
AWARD | Art Direction | Silver
AWARD | Best Use of Digital Media | Bronze
AWARD | Direct Mail | Finalist
The FWA | Site of the Day
The CSS | Site of the Day
Ad News | Digital Campaign of the Year
B&T | Digital Campaign of the Year
OTHER ACHIEVEMENTS
BBDO (NYC, USA)
Fast Company | World's Top 10 Most Innovative Advertising Companies (2021)
ANOMALY (NYC, USA)
Ad Age | Agency A-List (no.5) (2018)
Ad Age | Agency of the year (2017)
Ad Age | Agency A-List (no. 7) (2015)
Ad Age | Creativity Innovators of the Year (2015)
Fast Company | World's Top 10 Most Innovative Advertising Companies (2014)
THE MONKEYS (SYD, AUS)
B&T | Agency of the Year (2013)
AdNews | Agency of the Year (2012)
AdNews | NSW Agency of the Year (2012)
AdNews | Independent Agency of the Year (2012)
APG | Strategic Agency of the Year (2012)
M&C SAATCHI (SYD, AUS)
B&T | NSW Agency of the Year (2010)
AdNews | Direct Marketing Agency of the Year (2009)
B&T | Direct Marketing Agency of the Year (2008)
The Won Report | #3 Direct Marketing Agency in the World (2008)
Select press
Time Magazine
New York Times
Fast Co
D&AD Annual
CNN
Fast Company
iD
Billboard
Hypebeast
Shots
Ad Age
Wired
Complex
Elle