Why go for ordinary, when you can order something full of ‘je ne sais quoi?’ Swapping routine for floral adventure. And turning your aperitif expectations upside down for a fresh new perspective.

Sip brighter, indulge every moment, and embrace joie de vivre by trading expected flavors for versatility, creativity and of course elderflower freshness.

Wherever you are, add a dash of Parisian decadence to your aperitif, and say “oui” to a break with convention.

In this global campaign we put the chic in unique and demonstrated how things become more decadent, elevated and playful when you order a St~Germain cocktail in lieu of your conventional bar call.