Smartbeats by
Smartwater
Using sound to evolve a water brand into a wellness brand
Smartwater believes wellness is integral to your everyday and are constantly thinking of smarter ways to help the world achieve it. In order for them to achieve this goal they had to go beyond water so we seeded the next thing integral to wellness. - music. People have been using music to affect their moods since the dawn of time. But what if it could do more? What if music was the key to enter a state of flow or mental balance? To find the answer, we partnered with multi-hyphenated artist Toro y Moi to produce tracks with Washed Out, Madeline Kenney, Nosaj Thing and Empress Of to create an album of wellness tracks that complement the task at hand. Then we partnered them with wellness technology experts, Endel, to take the stems from these individual tracks to create personalized soundscapes that optimize the task at hand.
In short, we developed a first-of-its-kind program designed to enhance your holistic wellness through the fusion of music, technology and hydration.
Making wellness accessible.
4 smartwater products. 4 soundtracks. 4 soundscapes. In pursuit of everyday wellness for everyone.
We partnered with Toro y Moi to produce the soundtracks, their function is to compliment your mood, and they should be enjoyed as entertainment. Toro harnessed the talents of Washed Out, Empress Of, Nosaj Thing, and Madeline Kenney, to create tracks for smartwater’s four hydration products (still, antioxidant, alkaline and sparkling). The soundscapes mix Toro y Moi’s produced sounds into Endel’s core algorithm to generate four functional soundscapes. This side of smartbeats takes into account your circadian rhythms, time of day, location and weather to create a personalised soundscape. Pentatonic scale and sound masking tune all the inputs.
Toro y Moi released the smartbeats tracks as an EP on Spotify and Apple Music, and the soundscapes can be streamed via the Endel website and mobile app. And like any album drop we held a launch party in the most chaotic city in the world - New York. Where influencers and the media were invited to experience Smartbeats.
Creative direction, creative, design.
The Balance soundtrack (l) is designed to complement those times when you’re winding down and needing to relax.
The Balance soundscape (r) is powered by Endel using specific stems of Washed Out’s track. This personalized soundscape is optimized to maximize brain response when you’re looking to collect and regain your center. Listen to either with Smartwater antioxidant, for a thorough hydration.
The Connect soundtrack (l) is inspired by Smartwater Sparkling. Empress’s track is designed to complement any and every social gathering.
The Connect soundscape (r) takes the specific stems of Empress Of’s track and creates a personalized soundscape that’s optimized to maximize brain response when you want to really connect with your friends at intimate gatherings.
The Move soundtrack (l) is inspired by Smartwater Alkaline. It is designed to complement physical activities that you enjoy breaking a sweat.
The Move soundscape (r) takes the specific stems of Nosaj’s track and creates a personalized soundscape that’s optimized to maximize brain response during your physical activity. May it be your daily run, or boxing session the movement soundscape is optimized for you to focus throughout it.
The Flow Soundtrack (l) is inspired by Smartwater Still. Madeline Kenney’s track is designed to complement a state of flow. Madeline is a strong believer in finding flow in her professional and personal life.
The Flow Soundscape (r) takes the specific stems of Madeline’s folk soundtrack and creates a personalized soundscape that’s optimized to maximize brain response when you want to focus on the go.
