Herd
Ford

Electrifying an icon

The Mustang spirit of breaking rules and rebellion within the auto industry needed an anthem for a new generation that isn’t familiar with the pony icon. So we decided that Ford’s all-electric should make some noise at the Grammy’s that resonated with people who paved their own path and who better to champion this sentiment than Idris Elba.

Creative direction, creative, design.

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Not backing down

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