Project

BE A KING


Client

Budweiser


Concept Development, Art Direction, Organic Social Strategy, Launch Strategy.

Role


Market

South Africa, Nigeria, North America


Agency

Anomaly, NY | 2018



The Kings of Beer.


Budweiser wanted to inspire the world to live with more confidence... to get outside your comfort zone and seize the unlimited opportunities that the city presents you with every single day. We want people to be a king. By drinking the king of beers… a beer that is brewed with some of the most expensive ingredients on the planet... to be light, refreshing, and sessionable. Budweiser was fuel for the kinds of nights that you talk about for the rest of your life.

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Budweiser | Not backing down

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St-Germain | A fresher take