Client
ST~Germain
SIP INTO SOMETHING FRESHER(er)
Project
Agency
BBDO, NY | 2025
Concept Development, Creative Direction, XCM Strategy
Role
North America, UK, France
Market
“A dazzling second act”
- Little Black Book
Our spritz queen is back breaking fourth walls and officiating summer with no other but the St-Germain Hugo Spritz.