How do you buy an electric car? For starters, you skip the dealership and head straight to the internet with questions. A lot of questions.

Which leads you to comparing models. We knew that “Versus searches” increased 64% as people compared Electric Vehicles, trying to figure out which performed better.

So we tapped into this behavior, and used it to take over search results. Answering the internet’s most frequently asked questions about electric vehicles. Introducing Mustang Mach-E v Everything. We took this “versus search behavior” and used it in a way that didn’t only answer questions about the Mustang Mach-E, but intercepted every versus search, on every brand of electric vehicle. This was done with smart SEO and targeted placements, so no matter the ‘versus’ search, it was always Ford v Everything content that answered the query.

If you searched ‘Audi E-Tron v Porsche Taycan acceleration’, you’d see a Mustang Mach-E v the gravity of a falling chandelier, and learn the Mustang reaches 60mph in under 3.7 seconds.

If you had a ‘versus search’ about the battery range of a Tesla, you’d be served content of the Mustang Mach-E v a rocket, and find out about our 300 mile range.

Each targeted demonstration was designed to not only get the Internet excited for a car they couldn’t yet see, but to turn every single ‘versus search’ into Mustang worthy content that helped it become the 2021 Electric Vehicle of the year.