
Project
HERE’S TO THE STORY
Client
Dewar’s
Concept Development, Creative Direction, Director Outreach, Photographer Outreach, Influencer Outreach, Organic and Paid Social Strategy, Storyboard Development, XCM Strategy, Content Curation.
Role
Agency
BBDO, NY | 2024
North America, UK, China, Japan, India, Spain.
Market
Good stories deserve whisky.
Great stories deserve Dewar’s.
Dewar’s is a brand with a rich and storied history, one that involves 177 years of perfecting the award-winning whisky under the watchful eye of none other than Stephanie Macleod, 6x world’s best master blender.
And those 177 years lead us to this moment where we transform Dewar’s into a luxury brand that not only inspires enriching discoveries but encourages the world to share every story that follows.


