Project

HAPPY V DAY


Client

Ford


Role

Concept Development, Creative Direction.


Market

North America


BBDO, NY | 2021

Agency


On Valentine’s Day, Temptation Pulled Into the Driveway


On Valentine’s Day, we invited Tesla lovers to cheat—just this once. With Mustang Mach-E’s irresistible curves, we teased California’s biggest EV market with a playful, flirty campaign. Even the loyal couldn’t help but look. And oh, did we give them something to look at.

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