For all funkind
M&M’S
M&M'S first global campaign that brings the fun out in all of us.
The world’s most recognized candy asked us to come up with a platform for them. Easy. So we gave them a movement to remind people everywhere that, despite our differences, we all belong to a community of humans that share one simple and powerful thing in common: fun.
‘For all funkind’ is a powerful way to include people and help them feel that they belong, because everyone can say that they’re fun.
Creative direction