Every legend needs an origin story and in 2022, we made several updates to our iconic spokescandy crew to bring these beloved, decades old, characters more in line with today’s world. What started with a simple footwear change ended up kicking off a heated, and sometimes hilarious, year long debate that placed our spokescandies and our brand in the spotlight all while we were trying to put lesser known faces who deserved the spotlight in the name of fun.

For International Women’s Month we continued to ladder back to the renewed brand purpose and celebrate women, we launched the Flipping the Status Quo packs to further support organizations who are celebrating and supporting women from all backgrounds who are making a difference in their communities.

The first ever all-female packs featured the newly debuted Purple character, alongside Brown and Green, that served as the next chapter in Purple’s debut. These packs landed on media channels of all types, from the FOX News cycles to Stephen Colbert and The Late Late Show with James Corden.

The buzz around this program reinforced M&M’S Purpose by sparking conversation that highlighted a diverse group of women who are embracing their authentic selves, changing lives and fostering inclusivity and purpose in their communities through their individual missions.