Smartwater came to us to reposition themselves as a leader in wellness and champion of those who push against the status quo.
As the first water brand to introduce the idea of electrolytes into the water category they decided to launch two more water variants into the market - Smartwater Alkaline and Smartwater Antioxidant.

We decided that the smartest way to introduce the new premium brand world and educate people on the difference between the variants was to hit people square in the face with the different worlds they play a role in.


smart balances here



smart works out here



smart focuses here



Agency: Anomaly | NYC
Director: Anderson Wright | Bullit
Color: CO3
Music: Squeak E Clean