After three years of a puppy commercials, Budweiser wanted to return to talking about its values for Super Bowl 50. Under pressure from a fragmenting beer market, they needed something that would court younger drinkers and help them stand up to the snobbery of the craft beer market. While everyone was trying to jump on the micro brewery bandwagon, Budweiser was proudly macro and not stopping anytime soon.

We approached the artist Baauer to use the instrumental of an unreleased track from his new album to help inject Budweiser into the energetic world of our drinkers. A beat that was dark and grimey to add to the swagger Budweiser wanted to convey.


Agency: Anomaly | NYC
Chris Sargent |Anonymous Content
Color: Tom Poole | CO3
Music: Baauer