Optus wanted to help busy teachers deal with Cyberbullying in schools. So we created a Direct Mail pack that not only got their attention, but gave them everything they needed to simply open and start teaching, including lesson plans, class projects, teaching aides and animated case study videos.


Amy | Sexting | Years 10-12


George | Cyberbullying | Years 7-9


Katie | Online Safety | Years 3-6

Creative: Ben Yabsley, Ben Welsh, Robert Concepcion | M&C Saatchi, SYD, AUS
Production: John Staudinger | M&C Saatchi, SYD, AUS
Animation: Paul Densem + Andrew Mcgee | Teaspoon