Budweiser needed to remind the world that they are “The King of Beers”. A premium liquid that uses the finest ingredients and longest brewing process.

We crafted a new look for the King that injected mystery and authority to match the golden suds held within.

The photography was inspired by the skyscrapers that inhabited the city - Budweiser’s new spiritual home. The black background was a giant leap for the brand to reflect the luxurious perspective it has outside of the US with hints of Bud’s patented red reflected on the bottle’s edges.

We gave the iconic Budweiser Bow Tie a purpose to interact with the product and serve as a bold graphic device for Budweiser moving forward.


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Agency: Anomaly | NYC
Photographer + Cinematographer:
Travis Rathbone
Photographer: Dave Herron
Colorist: Jaime O’Bradovich | CO3