We had an ambitious task to launch the sequel to an icon - The Chuck Taylor All Star II.
To build anticipation to the Chuck II drop, we dropped hints about the revolutionary element of the sneaker, the comfortable Lunarlon sole, through highlighting dates and the Roman numeral two in Volt Green.
THEN the day finally arrived and we unveiled Converse’s most anticipated DROP in its 98 year history
“…black hi-tops were completely sold out on converse.com by 2pm…”
Agency: Anomaly NYC
3D Animation: Framestore
Photographer: Ben Alsop